EastEnders’ Jacqueline Jossa urges fans not to vote for her at the NTAs, instead backing co-star Steve McFadden in the Serial Drama Performance category, calling it “his year” despite her own nomination.

EastEnders fans got a shock this week when Jacqueline Jossa, who plays Lauren Branning, asked them not to vote for her at the upcoming National Television Awards. Despite being thrilled by her nomination, the 32-year-old actress threw her support behind her co-star Steve McFadden, who plays Phil Mitchell.


Nominated for Serial Drama Performance

Jacqueline has been shortlisted in the Serial Drama Performance category, competing alongside Steve, Coronation Street’s Sue Devaney and Jack P. Shepherd, and Emmerdale star Eden Taylor-Draper.

Steve’s recent storylines have been widely acclaimed, including Phil Mitchell’s psychosis arc, which won him and the show a British Soap Award earlier this year. Jacqueline herself has been at the center of high-profile plots, including Lauren coping with addiction and her newborn son’s severe visual impairment.

Jacqueline Jossa holding a baby in a scene from EastEnders.


A Message to Her Fans

Taking to Instagram, Jacqueline thanked her supporters for their kind messages. She admitted she was “over the moon” to be nominated but emphasized that Steve deserves to win.

“I am of course still rooting for the one and only Steve McFadden as I truly feel it’s his year and I’d hate for EastEnders fans to split the vote and then he doesn’t win!” she wrote.

She continued, “He deserves it so much. I am more than happy with a nomination. Maybe next time hehe.”

Jacqueline’s humility and support for her co-star were praised by fans, many of whom responded positively to her encouragement to vote strategically.

Jacqueline Jossa in a promo photo for the NTAs alongside a caption written by her about the honour.


Gratitude for Support

Despite asking fans to vote for Steve, Jacqueline expressed deep appreciation for the encouragement she has received. She wrote, “I just wanted to jump on and say vote everything EastEnders at the NTAs. Thank you again for your lovely words and congratulations … I see you.”

This gesture highlights Jacqueline’s professionalism and camaraderie on set, showing that she prioritizes the recognition of the show and her colleagues over personal accolades.


NTAs 2025: What to Expect

This year’s National Television Awards are set for September 10 at the O2 London, hosted by Joel Dommett. The ceremony will be broadcast live on ITV, bringing fans a chance to celebrate their favorite shows and stars.

Alongside Jacqueline and Steve’s nominations, EastEnders itself is up for Serial Drama of the Year, competing with Coronation Street, Casualty, Emmerdale, and Hollyoaks. With two of its actors nominated, the show has a strong presence this year, reflecting its ongoing popularity and gripping storylines.


EastEnders’ Recent Highlights

Phil Mitchell’s psychosis, Lauren Branning’s struggles, and other compelling storylines have kept the show in the spotlight. Jacqueline’s decision to back Steve underscores the talent and teamwork behind the scenes. Fans can expect plenty of drama both on-screen and during the awards ceremony.

Steve McFadden in a black shirt, jacket and trousers sat on a chair in a scene from EastEnders.


Looking Ahead

Whether Steve or Jacqueline wins, the emphasis on team spirit and mutual respect is clear. Jacqueline’s open message shows that sometimes celebrating others’ achievements can be just as meaningful as winning yourself.

EastEnders viewers can continue following all the excitement leading up to the NTAs, where both cast and show will be recognized for their hard work and unforgettable storylines.

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