While Los Angeles reeled from the chilling perfume attack on Steffy, another storm was brewing inside the very heart of Forrester Creations. With Ridge missing in action on a mysterious soul-searching retreat and Taylor comatose from her relapse, the iconic fashion house faced a leadership vacuum. And into that void stepped someone no one expected: R.J. Forrester.

Always on the periphery, R.J. was never the heir apparent. He avoided the boardroom, the family power games, and the spotlight. But when he walked into a chaotic office to find unanswered phones, crying interns, and a crumbling empire, he made a choice. He sat at his father’s desk, not as a replacement, but as a last resort.

And he acted.

He called a meeting. He gave an ultimatum to Brooke: step up or step aside. He brought in Donna, Katie, and Zenday, forming an impromptu war council. And then, R.J. launched the Built From Beauty campaign — a stripped-down, heartfelt social media blitz showing the real Forrester Creations. Not drama. Not perfection. But people. Designers, seamstresses, interns. Laughing, working, healing.

It worked.

In just ten days, Forrester’s stock rebounded 12%. A new capsule collection, Still Standing, sold out its pre-orders in under 48 hours. Public opinion shifted. For the first time in months, the narrative belonged to the Forresters — and not their scandals.

Meanwhile, Spectra Fashions, the long-time underdog, had launched their own brutal campaign, Fashion Without Tears, mocking Forrester’s chaos. But R.J. responded not with lawsuits or rage, but quiet confidence. At a gala, he confronted their marketing lead with a calm but powerful truth: “You’re building your success on our tragedy. One day, that’ll backfire.”

Then came Steffy’s awakening — her first whispered words were for R.J. “You didn’t let it fall,” she said.

Even Ridge, upon returning and seeing the thriving office, refused to take back control. “You’re doing better than I ever did,” he admitted.

In an empire built by titans and haunted by scandal, it took someone untouched by the madness to lead. R.J. wasn’t the hero anyone expected — but he might just be the one Forrester Creations needs.

Because as the shadows of Luna’s war loom large, and Sheila Carter’s whispers echo from the past, The Bold and the Beautiful stands on the edge of a new chapter — one written not in glamour, but grit. And R.J. is holding the pen.