When Yellowstone wrapped its final episodes in May 2024, fans everywhere felt the weight of goodbye—especially when it came to Rip Wheeler, the brooding, loyal cowboy brought to life by Cole Hauser. For years, Rip stood as the soul of the ranch, the protector of Beth, and the embodiment of what it means to live by your own code. So when whispers of a Beth and Rip spin-off began fading, the loss felt even sharper.

But here’s the twist most of us didn’t see coming: Cole Hauser isn’t done with the cowboy hat just yet.

In fact, shortly after Yellowstone wrapped, Cole pivoted into something new—something that carries the cowboy spirit in a raw and authentic way. He directed and starred in a cinematic ad for the Professional Bull Riders League (PBR), which premiered at the 2024 PBR World Finals in Fort Worth, Texas. Now, you might hear “ad” and think it’s a side gig. But this wasn’t a quick paycheck or a generic promo—it was a 4-minute tribute to Americana, grit, and modern cowboy culture. 🎥🇺🇸🐂

In an interview, Cole said, “Anybody who jumps on a bull is going to have not only talent, but courage.” It’s clear he holds deep respect for bull riders and the values they represent. And this wasn’t just lip service—he spent four months crafting the story, shaping the visuals, and pouring his soul into a project that—ironically—feels like the kind of work Rip Wheeler himself might have made.

Cole didn’t just film a commercial. He stepped into the role of director, storyteller, and cultural advocate. And though he changed his wardrobe and hair for the shoot, he confessed, “I can’t help the fact that I look like the character. I am the character.” 🖤🤠

💔 Is This the End of Rip and Beth?

Here’s where it gets complicated. While many fans were eagerly awaiting official word on the rumored Rip and Beth spin-off, Cole recently dismissed swirling rumors, leaving many of us discouraged. Some even wondered if the project would ever come to life. But despite the uncertainty, there are strong signs that Cole is emotionally invested in continuing Rip’s journey.

When asked about returning as Rip in a potential spin-off, he said, “Not having the cast around is hard… but Kelly [Reilly] and I focused so much on Rip and Beth’s love story and what we could still explore together.” 💔

This isn’t just a man who’s moving on. This is a man who still cares. Deeply.

In fact, Cole revealed that Rip wasn’t even a major character in the Yellowstone pilot—just a few lines in a script. But he saw something in him. Something real. Working closely with series creator Taylor Sheridan, Cole helped shape Rip from a supporting role into a fan-favorite legend. That partnership turned an overlooked character into one of the most iconic cowboys in TV history. 🐎🔥

🎬 What’s Next for Cole?

Now that the dust is settling, Cole’s not resting. Not even close. Beyond his work with the PBR, he’s already planning his own television series—a project he’ll create, direct, executive produce, and star in. Let that sink in.

This isn’t just another acting job. This is his vision, his world, and his voice—and frankly, it’s a power move. If the Rip and Beth spin-off doesn’t happen, Cole Hauser won’t wait around. He’ll build his own legacy.

He’s not just Rip Wheeler anymore. He’s a creator, a storyteller, a cowboy with a camera. 🤠📸✨

💪 A Real Cowboy’s Legacy

Even off-screen, Cole is still the cowboy we admire. Whether it’s doing dad duties in Florida, feeding the dogs, or feeling sore from all the horse training he did for Yellowstone, he hasn’t lost touch with the role that changed his life. He admitted, “You’re sore for those weeks. You’re beat up a little bit because I’m getting older.” That’s not a complaint—it’s pride. It’s commitment.

And it’s that same pride that fuels his love for western culture—not just for men, but for women and underrepresented groups too. Even his PBR ad reflected a broader vision of the American cowboy—tough, inclusive, and evolving.

Cole Hauser isn’t just holding on to Rip Wheeler. He’s redefining what it means to be Rip in a world after Yellowstone.

So maybe it is hard to say goodbye. Maybe the spin-off won’t arrive as soon as we hope. But one thing’s for sure:

Cole Hauser is far from finished. And Rip Wheeler? He’s just riding a different trail now. 🌄🎬🐴